Overview

This can design series reimagines the nostalgic charm of the classic Chinese White Rabbit candy, transforming it into a trio of sophisticated alcoholic beverages. Each design captures the essence of the beloved candy while introducing a modern twist, appealing to both nostalgic adults and adventurous drinkers.

Design Philosophy

The design philosophy centers on blending nostalgia with contemporary elegance. By incorporating the iconic White Rabbit imagery and typography, the cans evoke a sense of familiarity and comfort. At the same time, the sleek, modern layout and premium finishes elevate the brand, making it suitable for a sophisticated audience. The goal is to create a visual experience that feels both timeless and innovative.